IDEA
To save Peckham cinema from closing down, I created a fake movie campaign with a twist. It started with a fictional trailer featuring famous actors from Peckham, followed by social media stunts and movie posters plastered across the neighbourhood to rally the community. This all pointed to the pettiton to stop the council take over.
IDEA
To save Peckham cinema from closing down, I created a fake movie campaign with a twist. It started with a fictional trailer featuring famous actors from Peckham, followed by social media stunts and movie posters plastered across the neighbourhood to rally the community. This all pointed to the pettiton to stop the council take over.
#Savetheplex helped generate over 10,000 petition signatures in a single weekend and widespread media coverage. Later that year, Southwark Council removed the site from its redevelopment plans, helping secure the future of PeckhamPlex. Eat my shorts, gentrification.
#Savetheplex helped generate over 10,000 petition signatures in a single weekend and widespread media coverage. Later that year, Southwark Council removed the site from its redevelopment plans, helping secure the future of PeckhamPlex. Eat my shorts, gentrification.
